101 Marketing Abbreviations and Acronyms You Can't Miss

January 6, 2023
Welcome to Marketing 101 class! Here, we’ll show you the meaning of different marketing and digital marketing acronyms. If you’re ready, hop on the train, and let’s zoom off. Clickety-clack.
101 Marketing Abbreviations and Acronyms You Can't Miss

Oh, I’m sure you remember that discussion you were having that got you – err, almost – embarrassed when you couldn’t keep up. Say, you were having a lovely chat with your friends. And suddenly, someone dropped a weirdo slang word, and, swoosh, you were lost.

Now imagine a business meeting or job interview where you’re missing the meaning of an esoteric term or some business abbreviations. What do you do? Read this blog, and you won’t ask this question ever again.

If you don't even want to get into it, leave it to professionals. Drop us a line to bring your content to a new level. Yep, our CTA right in the beginning. Shame on us:)


  1. ABC (Always Be Closing): Sounds like something Jordan Belfort would say. It means you should always be trying to get new customers.
  2. AE (Account Executive): That salesperson who is always calling to check on you. Sigh! An account executive acts as an intermediary between a customer and a company. 
  3. AIDA (Attention, Interest, Desire, Action): No, not the type you’re thinking of—stop that. This one explains a sales funnel that filters the consumers of a product.
  4. AM (Account Manager): This person is responsible for managing an organization's account.
  5. AOV (Average Order Value): This is the average amount of money spent by customers on your site.
  6. ARPA (Average Revenue Per Account): As the name goes, this business acronym is the average of an account’s revenue.
  7. AS (Article Submission): This involves you tendering an article related to your website.
  8. B2B (Business to Business): It refers to a connection, communication, or trade involving two businesses.
  9. B2C (Business to Consumer): Business to consumer is communication or trade that occurs between a business and a consumer.
  10. BANT (Budget, Authority, Need, Timeline): This type of bant is not the friendly type you do with your folks, as it enables sellers to understand if a prospect has all the qualities in the acronym for business. 
  11. BDR (Business Development Representative): This person is responsible for representing a business’ development.
  12. BH (Black Hat): Remember that movie villain that made your screen crawl? Yeah! The black hat he wore about too! A Black Hat, in this context, however, ranks well on search engines only because he uses illegal means to do so. Google has its penalties for any black-hat techniques, so don’t get into that. I’m serious.
  13. BL (Back Link): Whenever a website link leads to another site, that is a backlink.
  14. Bounce Rate: This refers to the customers who just open your site and leave without clicking anything or performing other actions. 
  15. CAC (Customer Acquisition Cost): This is the total cost of conducting sales and marketing over a given period.
  16. CAPTCHA: Are you a robot? Rings a bell? Yup! CAPTCHA filters between robots and humans?
  17. CEO (Chief Executive Officer): You know this guy. That’s right! The highest-ranked executive in a company.
  18. CFO (Chief Financial Officer): The executive in charge of managing everything financial in a company. 
  19. Citation Flow: Depending on how many sites are linked to it, a site’s influence is measured.
  20. CLV/CLTV (Consumer Lifetime Value): This refers to how much of an entire asset a particular customer will be in net profit.


  1. CMS (Content Management System): Are you still considering opening your WordPress store? Well, JSYK, you’re using a CMS since it allows you to create and edit a website without using programming codes.
  2. COB (Close Of Business): This is the best part of your weekdays; the “5” on your 9-5. It basically is the end of business for the day when you can go home to ‘Netflix and Chill.’’.
  3. Conversion Rate: This one is a popular phrase among social media influencers and “gooroos.” The number of leads compared with the number of actual sales results in conversion rate.
  4. COO (Chief Operating Officer): The COO runs business operations in a company. 
  5. COS (Content Optimized System): This refers to giving customers the best user experience possible.
  6. CPC (Cost-Per-Click): This abbreviation for marketing refers to how much money is spent to make an advertisement get clicked. 
  7. CPA (Cost-Per-Action): CPA is a mode of online advertisement where you only get charged after the action of the prospect, say, a click, an impression, and ultimately, a sale.
  8. CPL (Cost-Per-Lead): How much does it take you or your agency to get a single lead? Whatever the amount, that is your cost per lead.
  9. CRM (Consumer Relationship Management): It refers to your brand or company’s relationship with its customers.
  10. CRO (Conversion Rate Optimization): This is one of the acronyms for SEO. It involves optimizing your sales page to increase conversion on your product.
  11. CSS (Cascading Style Sheets): This is used to create designs and themes on web pages.
  12. CTA (Call To Action): Click this link for a million dollars. Of course, there are no million dollars here (it’s sad, I know), but you get the point. It involves telling the customer to take action, like sign up, buy, etc.
  13. CTR (Click Through Rate): The difference between how many people clicked on your website CTA, compared to how many people could have clicked on it, is the Click Through Rate.
  14. CX (Customer Experience): What does a customer have to say about your business? Their experiences culminate in the customer experience.
  15. DKI (Dynamic Keyword Insertion): This involves dynamically inserting keywords in a text provided by Google Ads, Microsoft Adcenter, and Yahoo.
  16. DLR (Deep Link Ratio): This compares the homepage backlink with that of other website pages.
  17. DM (Direct Mail/Message): If you’re thinking, “DM should be in Social 101 class instead.” Well, yes, that is a fair point. But given that many digital products are sold through this private channel, we’re giving it fair representation.
  18. DMP (Data Managing Platform): A DMP helps you collect and store information to aid your digital marketing process.
  19. DNS (Domain Name Server): It links your web address to multiple IP addresses.
  20. DNS (Domain Name System): This is a system of tracking and regulating your domain name.


  1. DR (Direct Response): Direct Response is more like buy-it-quickly, sir. It is a type of marketing that elicits quick action from the customer – buying, subscribing, etc.
  2. DR (Domain Ranking): This is a way of ranking your domain name.
  3. DS (Directory Submission): A process where you submit your website URL to the search engines to build backlinks.
  4. EOW (End Of Week): TGIF! This refers to the final day of the work week, Friday.
  5. EPM (Earnings Per Month): This is where you calculate your moolah after a tedious business month. Cool, isn’t it?
  6. ESP (Email Service Provider): Want to sell that high-ticket course of yours? An email service provider allows you access to your email list for marketing purposes.
  7. FAB (Features Advantage Benefits): FAB are the selling points of a brand’s products.
  8. FBML (Facebook Markup Language): “Why is Facebook so important to marketing?” It’s because it is an integral part of driving digital sales. FBML just describes its coding language.
  9. FTP (File Transfer Protocol): Refers to the communication protocol used for file transfer from server to client.
  10. GA (Google Analytics): GA is a Google statistic that shows you your website traffic.
  11. GAS (Guaranteed Article Submission): It means permanently securing a one-way link.
  12. GIS (Google Image Search): Refers to the process of sourcing images on Google.
  13. GYM (Google Yahoo MSN): Chill. It's not workout time yet. This only refers to apex search engines like in the acronym.
  14. H1 (Level 1 Heading Markup): The most important heading in an HTML website.
  15. H2 (Level 2 Heading Markup): The subordinate heading in a website.
  16. Href (Hypertext reference): It is used to link a different web page or section.
  17. IBL (Inbound links): This is just another name for a backlink. Yes, they simply want to twist your brain with all this terminology. But it is as easy as a link on another webpage that leads to your site.
  18. ICP (Ideal Customers Profile): As the “gooroos’ will say, “customer avatar.” It refers to the ideal customer for a product.
  19. ILV (Inboud Lead Velocity): The rate at which your get more leads. 
  20. IM (Internet Marketing): You surely know the meaning of this acronym. But for the sake of SEO, let’s both act like we don’t (wink, wink). This has a craze to it, and rightly so. Marketing on the internet does bring bountiful yields when done right.


  1. Internet Protocol (IP): You remember that crime thriller that had a stalker caught through his IP address? Well, this is the famous IP address. Each internet server has its own unique code that can be traced, called an IP address.
  2. ISP (Internet Service Provider): Ya know that AT&T? That’s a service provider. Those guys who make it possible for you to google why your cat looks at you in a strange way, binge-watch another very informative YouTube video (also known as procrastinate), and read this blog, of course. Kudos to them!
  3. KPI (Key Performance Indicator): This is a performance evaluation of particular company endeavors.
  4. LB (Link Building): By getting links from other websites, you are link-building. 
  5. LTKW (Long Tail Keyword): These types of keywords have more than three words – could be drudging at times.
  6. MAP (Marketing Automation Platform): That autoresponder message won’t send itself. MAPs allow you to automate processes in your marketing strategy.
  7. MOM (Month Over Month): Your MOM is the monthly report of brand revenue. This mom won't hug you or make you a pie. I know it’s sad, again:(
  8. MQL (Marketing Qualified Leads): This refers to any customer that is interested in a product.
  9. MRR (Monthly Recurring Revenue): On a subscription-based business like Netflix, MRR refers to the monthly revenue they get from it.
  10. MTO (Meta Tags Optimization): Optimizing your Meta Tags helps rank your page higher on search engines. 
  11. NPS (Net Promoters Score): On a scale of one to ten, how frequently will your customers refer your business? This helps gauge customer loyalty. 
  12. NSFW (Not Safe For Work): This alerts the consumer that what they're about to access is not appropriate for a work setting.
  13. OBL (Outbound Link): An outbound link directs customers from your page to a different website.
  14. OOO (Out Of Office): It is a situation where you’re not physically in the office, maybe for remote work or any other not always that important occurrence. No judgment. We’ve all been there.
  15. OWBL (One-way Backlink): This is another way to call backlinks. This name refers to the fact they don’t have to make a courtesy call and link back to the webpage. Whereas reciprocal links are the opposite when you have two pages linking to each other. If you are the SEO dinosaur (roar), you know how popular these were back in the days.
  16. PG (Page View): This is used by marketers to gauge the audience and engagement on the page.
  17. PM (Project Manager or Product Manager): The first one is responsible for a managing (surprise-suprise) a project. And Product Manager does everything to ensure that the product is aligned with customer needs, industry trends, etc. 
  18. PPC (Pay-Per-Click): In this advertisement model, the marketer gets paid for every click an ad gets.
  19. PR (Public Relations): This is the image that you have in the eyes of the world. The times of lying and covering up to hide your flaws have passed luckily. So, embrace your failures, and show that you’re imperfect as everyone else (that’s Tony Robbins talking in me.)
  20. PTO (Paid Time Off): When you call in sick or have to be away, and your company still pays you, that's called a PTO (aka the best time ever).


  1. QoQ (Quarter-Over-Quater): This refers to the levels of variation over business quarters. 
  2. QR Code (Quick Response Code): I guess, we’re good here. This ▪️ could be a very zoomed-out one.
  3. ROI (Return On Investment): The percentage profit you get from investing in something is called ROI.
  4. RSS (Rich Site Summary or Really Simple Syndication): It is the web feed. You definitely read some news in the RSS feed from different pages and updated as often as anything fresh appears. 
  5. RT (Retweet): Who’d have thought the RT button isn’t only for news and gossip? Online marketers use this to network and promote their products.
  6. SaaS (Software-as-a-Service): Do you stream on Spotify? A SaaS platform provides the software users services via subscription rather than permanent installment and stores the information on cloud storage.
  7. SEO (Search Engine Optimization): This marketing abbreviation helps your page rank on search engines – did you catch that? By including certain keywords in your text, you can rank higher on search engines. 
  8. SER (Search Engine Ranking): This is the main reason for SEO. Every website is ranked depending on its SEO score.
  9. SLA (Service Level Agreement): This is an arrangement between a service supplier and the customer. It works for B2B as well. 
  10. SM (Social Media): Well, well, who is here? Little icons that changed our life.
  11. SMB (Small-To-Medium Business): If your business has between 10 to 500 employees, then you qualify as an SMB.
  12. SMM (Social Media Management or Social Media Marketing): If you aren’t simply posting a picture of your hot-dog for a couple of friends, you’re doing SMM. And doesn;t matter if that is a personal or a corporate brand.
  13. SOW (Statement Of Work): A SOW is like a blueprint containing the plans, objectives, budget, and time frame of a work venture.
  14. SWOT (Strengths, Weaknesses, Opportunities, Threats): This is an analysis model that companies use to develop business strategies. You can make one for yourself as well if you want to grow personally (at least, that’s what they told me in the Personal Branding course.)
  15. UI (User Interface): This refers to the layout of any app, webpage, or software. A good UI is customer-friendly, easy to navigate, and effective.
  16. URL (Uniform Resource Locator): This is the web address leading to your page.
  17. UV (Unique Visitor): A person who visits a site frequently within a given period.
  18. UX (User Experience): Well, your user interface creates a user experience. Depending on how good your site is, you customers are left with some emotion. This emotion is was UX is. That’s why UX designer is a profession.
  19. WOM (Word Of Mouth): This is when you told him, he told her, and she told them. Well, you get the point. If your product or service cause this effect, well done! 
  20. YOY (Year-Over-Year): This shows the difference in levels ranging between the present and previous years. 
  21. YTD (Year-To-Date): YTD represents statistics from the start of the business year to the present date.